Rob Reiner and Robert F. Kennedy, Jr., invite you to enter the 1996 NRDC International ECO-Awards - the preeminent competition honoring environmental achievement in communication, graphic and visual arts.

In its 26 years of winning environmental and public health protections for the American people, NRDC has come to understand the role of communications in fostering public appreciation for the natural world. NRDC wants to advance this phenomenon further - and reward the best practitioners of the burgeoning field of environmental communications.

By entering the 1996 NRDC International ECO-Awards, you will compete at the highest level of your profession - and gain the opportunity to have your work recognized the world over.

JUDGING . . .
The 1996 NRDC International ECO-Awards judging panel will meet in September 1996 to review the entries and select award-winners.

CRITERIA . . .
Award-winners will be selected on the basis of technical merit and artistic creativity. The panel will not judge the company or organization submitting the entry, and an ECO-Award is not an endorsement of the winner or the winner's product by NRDC. In other words, an NRDC International ECO-Award reflects the judges' evaluation of the quality of the entry - not the entrant. However, a truthfulness standard applies - an entrants policies and practices must not be in conflict with any environmental claims made in its entries.



BE JUDGED . . .

By a panelist of experts representing the best of the environmental communications and entertainment fields.

CHAIRS:

Rob Reiner
, Producer/Director, Castle Rock Entertainment

Robert F. Kennedy, Jr., Senior Attorney, Natural Resources Defense Council

JUDGES:

Lynn M. Bowersox
, Director of Communications, Childrens Defense Fund

Alan Carroll, Art Director , National Geographic Society

Andrew Goodman, President, Environmental Media Association

Jim Gray, Senior Associate and Creative Director, The Kamber Group

Larry Kopald, Executive VP and Executive , Creative Director, Ketchum Communications , Chairman of the Board , Environmental Communications Organization (ECO)

Jonathan Larsen, Journalist, Former Editor, The Village Voice, Member of the Board of Trustees, Natural Resources Defense Council

Rich Levy, Senior VP and Executive , Creative Director, DCA Advertising

Jerry McGee, Managing Director, Ogilvy & Mather Los Angeles

Carl Pope, Executive Director, The Sierra Club

Terrie Williams, President & Chief Executive Officer, The Terrie Williams Agency

Ruth A. Wooden, President, The Advertising Council
Judges are not permitted to judge any contest category in which their organization or company - or client of their agency - has submitted an entry. NRDC and The Kamber Group, as managers of the ECO-Awards, are ineligible to enter.


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